Fan Sentiment/Sunderland

Sunderland fan sentiment

Sunderland fans are divided right now — and it is “officiating” drawing the most criticism.

4.27 fAr9th most criticised of 2016% from Sunderland fans

Where the heat is

Fan approval by topic, 0–10. Further out is warmer. Built from MW1–MW3.

246810officiatingtacticspositionsplayers

4 topics with enough discussion behind them to rate.

Crisis

0–2

Under Fire

2–4

Mixed

4–6

Favoured

6–8

Hero

8–10

Fan approval by topic

officiating2.1
tactics2.8
positions3.9
players4.7

The season so far

Fan approval after each match — and our free write-up of the ones we’ve covered.

MW1 · Away4.34

Ipswich Town v Sunderland

IPS 2-1 SUN

Read the match report

MW2 · Home4.73

Sunderland v Fulham

SUN 1-0 FUL

Read the match report

MW3 · Away3.91

Brentford v Sunderland

BRE 1-1 SUN

Read the match report

Fan approval has fallen 0.43 points since MW1.

Fans are hardest on “officiating”

The topic they are warmest on is “players”.

fAr 2.1/10

Brian Brobbey is under the most pressure

Fan approval of the player has been the squad's lowest this season.

fAr 3.4/10

Nobody is escaping the criticism

Even Trai Hume, the best-rated name in the squad, isn't in positive territory.

fAr 3.7/10

How we measured this

After every Sunderland match we read the public reaction across Reddit, X and YouTube, work out which posts come from Sunderland supporters rather than neutrals or rival fans, and score each one by the topic it is about — the manager, the tactics, the officials, the board. One in five of the posts behind this page come from Sunderland fans — this is their voice, not the internet’s.

Where Sunderland fans are arguing: X 56%, Reddit 34%, Youtube 11%.

The fan approval rating (fAr) runs 0–10: below 2 is a crisis, 4–6 is a fanbase divided, above 8 is hero territory. Updated after every matchweek.

Want to see which Sunderland players fans are turning on?

The full picture — fan approval for every player, what to respond to and what to amplify, how Sunderland compare to their rivals, and the posts behind all of it — is part of our Hear We Go plan.

See Hear We Go

Other fanbases right now

Ordered by how critical their supporters are this season.

Tottenham Hotspur3.6Fulham3.6Manchester United3.6Chelsea4.0Aston Villa4.0Crystal Palace4.1Liverpool4.2AFC Bournemouth4.2Ipswich Town4.3

See every Premier League fanbase → · 2026/27 season · 20 clubs tracked

Before you go

Three ways to go deeper

Want this in your inbox every week?

The Free Kick lands every week with the weekend wrapped up — every talking point, the team of the week and the manager of the week.

Want the full reports?

Every match, analysed in full: fan ratings for all 22 players, content ideas, narrative insight and the talking points that never made this page.

Sign up to Hear We Go

Want an alert when fans talk about your topic?

Scout and ITK watch millions of fan conversations for the names, clubs and topics you care about — and tell you the moment they start moving. Every plan starts with a 7-day free trial.

Start a 7-day trial
Pricing

Choose how closely you’re listening.

All our plans start with a 7 day free trial. Cancel anytime, no commitment.

Scout
£5/ month
  • Monitor 5 keywords of your choice
  • Real-time alerts from Reddit — Premier League & football subreddits
  • Live mentions feed
ITK
£15/ month
  • Everything in Scout
  • Every topic, player and club monitored automatically — all 37 covered
  • Browse & search topics and teams like a tree
  • 10 of your own keywords
Hear We Go
Recommended
£49.99/ month
  • Everything in ITK
  • Email alerts on any team, player or topic you pick from what we track
  • Analysed reports — talking points, content ideas,narrativesNot just a mentions count. Each report reads the conversation for you — the talking points fans keep returning to, the angles worth covering, and the narratives forming around your club — with the posts behind every point.
  • Read straight from the data, right in your dashboard
  • The complete picture of the conversation
  • Commission a custom report — from£149For a one-off that needs its own report — a transfer-window review, a season post-mortem, a stakeholder paper — commission it and we build it end to end from the same fan conversation. Priced per brief from £149; we scope it and quote a fixed price before you pay anything.
The Special One
£149.99/ month
  • Everything in Hear We Go
  • News trend alerts — pushed to you as fans starttalkingWe watch for a topic gathering pace across the fanbase and push it to you as it takes off — not hours later once it is everywhere. Time to get ahead of the story instead of reacting to it.
  • Report voice — draft findings for a fan audience or aboardroomEvery report can be written in the voice you need — warm and conversational for a fan newsletter, or measured and executive for a boardroom paper. Same findings, same sources; only the tone shifts to match who is reading.
  • Name the X accounts & YouTube creators we track for you
  • 25 of your own keywords
  • Weekly "state of your fanbase" digest
  • Custom reports at your member rate — 20% off everycommissionCommission a one-off report answering a single question you bring us — designed, sourced and written from the fan conversation. Every commission is 20% off the standard price on The Special One.
The Boardroom
Custom
Built around your organisation.
  • Everything in The Special One
  • Instant match reaction — live, built for post-game shows
  • Comprehensive match reactions in 15–30 mins — every moment captured
  • Custom reports — 2 a month included, on any question you bringusA one-off report designed, sourced and written end to end from the fan conversation — in-depth research on any question you bring us. Two a month are included; further reports are billed at your member rate.
  • Fanbase gauging & predictions
  • Evidence-grade records — every finding sourced, timestamped and yours toexportEvery figure and quote in a report traces back to the original post, with a timestamp and a link. Export the full record — defensible enough to put in front of a board, a sponsor or a regulator.
Need a one-off answered in depth? Commission a custom report — from £149.

Our sister product

Ruhndown — instant running orders and content planning

You’ve got the talking points. Ruhndown turns them into a show — running orders, timings, stats and quotes in one workspace, built on the same fan intelligence behind our analysis.

  • Running orders in minutes
  • Segment timings that add up
  • Built for podcasters & YouTubers
Try Ruhndown freeHow it works